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Elhart Nissan's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

RIKUZENTAKATA, Iwate Prefecture, Japan - Three years ago, Rikuzentakata, Iwate Prefecture, lost one in 10 of its residents to the tsunami of March 11. Now, one-fourth of the population of 20,000 lives in temporary housing. Prefab construction is the norm.

Everywhere there are signs of rebuilding. Bulldozers dot the mountainsides, trucks outnumber passenger cars, and a steel conveyor belt moves earth to create elevated, flat ground as it starts to redefine the horizon and bridge the past with the future.

More than 70,000 pine trees once stood at Takata Matsubara, but only the ippon matsu, or lone "miracle pine," held its ground in the wake of the wave. It didn't long survive - now replaced by a replica. But ippon matsu lives on as a symbol of hope, and the resilience of those who lost so much to the tsunami.

It inspired "kibou no ippon matsu" or "the tree of hope," a steel miniature standing one-tenth the height of the original, wrought by the member companies of the Japan Automobile Manufacturers Association (JAMA).

Nine technicians from Toyota, Nissan, Mitsubishi, Mazda and Hino first saw and sketched ippon matsu last September. Since then, they have crafted the model through the pounding and welding of steel, from all 4,000 pieces of its bark to 1,000 pine needles and 20 pine cones - seven made from vehicle scrap metal salvaged nearby.

They demonstrated their techniques to middle school students before a ceremony to present the replica to the city.

Nissan technician Ippei Katagir from Kesennuma, 20 minutes south of Rikuzentakata, said the support Japanese car manufacturers can provide towns like his is clear. "I think we just have to build good and affordable cars," said Katagiri. "That's what we have to do."

It is also important to remember, he says. "I would like for people who haven't been here yet to visit and remember what happened here," said Katagiri.

Here, nothing is untouched by that memory: the people gathered at the ceremony, its moment of silence, and the song sung by the students "Asu toiu hi ga" ("If Tomorrow Comes"). The team who built the replica then presented it to the Mayor of Rikuzentakata Futoshi Toba, whose comments on the ceremony echoed those of Katagiri.

"It has been three years since the disaster, so everybody is starting to forget about it. In that sense, it is very meaningful to have received the pine tree this year," said Toba. "I am not willing to ask other industries for specific requests. I only ask that they don't forget that the recovery is still ongoing."

JAMA Chairman Akio Toyoda explained the "kibou no ippon matsu" was an opportunity to unite across differences. The idea originated in his company of Toyota, but only came to fruition through the cooperation of 14 Japanese carmakers.

"Among all the different industries, our mission as a car industry is to build better cars, encourage the automobile parts manufacturers, and deliver the cars all over the world," said Toyoda. "I am very proud that we could join as one to work together. I also feel more confident in the core strength of Japanese craftsmanship."

That craftsmanship has enhanced Rikuzentakata's own symbol of hope, for others to see and learn from, as the recovery continues in Tohoku.



NASHVILLE, Tenn. - Nissan Group announced today total U.S. sales for March 2014 of 149,136 units, an increase of 8.3 percent over the prior year.

Nissan highlights:

  • Nissan Group's March sales marked the best-ever monthly total in the company's history.
  • Nissan Division also set an all-time record with 136,642 deliveries in the month, an increase of 7.9 percent over the prior year. This also marks a monthly record for Nissan division in 12 of the last 13 months.
  • The Nissan Rogue crossover also set an all-time monthly record with 19,420 deliveries, an increase of 26.3 percent.
  • Sentra deliveries increased 38.4 percent to 19,323 vehicles in March.
  • Sales of the all-electric Nissan LEAF set a March record, increasing 12.1 percent to 2,507.
  • Nissan Altima sales totaled 35,921 units in March, its best sales month since March 2013.
  • Nissan Juke deliveries also hit an all-time monthly high at 6,943, up 77.3 percent.
  • Through March, sales of Nissan's crossover lineup have increased 25 percent. Nissan will look to extend those gains with the launch of the all-new 2015 Murano, which will be unveiled later this month at the New York International Auto Show.

*Infiniti sales total included for reference. For more information on Infiniti's March sales performance, please visit InfinitiNews.com.

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. March 2014 had 26 selling days, while March 2013 had 27 selling days.



The 2014 Frontier earns second place, Titan ranks ninth

NASHVILLE, Tenn. - Already known for its fuel-efficient sedans and SUVs, Nissan is keeping fuel efficiency a priority across all segments as gas prices remain high. This week, Edmunds.com named the 2014 Nissan Frontier and the 2014 Nissan Titan among its "Top 9 Most Fuel Efficient Trucks for 2014." The Frontier tied for second with 21 mpg combined highway/city fuel economy, while the Titan finished ninth with 15 mpg combined highway/city fuel economy.

Edmunds.com, which provides several "Top 10" lists each year, featured nine "Most Fuel Efficient Trucks" this year due to a smaller number of available models meeting the necessary criteria. This year's list included fuel-efficient gas-only models, and each vehicle's ranking was determined by its Environmental Protection Agency (EPA) combined fuel economy rating.

"People have associated pickup trucks with low gas mileage for many years, but we're defeating that stereotype," said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations. "We've worked hard to produce pickups that not only provide excellent towing capability and ample cargo space, but also impressive fuel efficiency. This recognition by Edmunds validates our efforts to make fuel efficiency a priority across all platforms, from sedans to pickups."

The popular 2014 Nissan Frontier, which sold over 60,000 units in 2013, continues to be a leader in the mid-size truck segment, combining premium hardware and ample power. Frontier also offers an exceptional level of on- and off-road performance from either a 261 horsepower 4.0-liter DOHC V6 engine or an economical 152 horsepower 2.5-liter inline 4-cylinder - which delivers 23 mpg highway (I4 King Cab 2WD M/T). The 2014 Frontier is offered in both King Cab and Crew Cab body styles and in 4x2 and 4x4 driveline configurations. Frontier is available in five trim grades: Frontier S, SV, PRO-4X, Desert Runner and SL (Crew Cab only).

The powerful, full-size 2014 Nissan Titan offers a unique combination of style, innovation and excellent value - including a range of body, bed and drivetrain configurations designed to fit a variety of buyer needs from a durable business tool to a versatile family adventurer. Titan is offered in King Cab and Crew Cab body styles with a choice of 4x4 and 4x2 drive configurations, along with two wheelbases and three bed lengths.

Every Titan comes equipped with a powerful 5.6-liter DOHC Endurance V8 rated at 317 horsepower and 385 lb-ft of torque and a maximum towing capacity of up to 9,500 pounds (when properly equipped).

Titan remains one of the most innovative designs on the market today, with features such as Wide-Open rear doors, factory-applied spray-on bedliner, Utili-track Bed Channel System and a lockable bedside storage compartment. The 2014 Nissan Titan is available in four well-equipped models: S, SV, PRO-4X and SL.

To view Edmunds.com's full list of the "Most Fuel Efficient Trucks for 2014," please visit here.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR Partner of the Year in 2010, 2011, and 2012 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About Edmunds.com
Edmunds.com is a car-shopping Web site driven to make car buying easy. Almost 18 million visitors use our shopping tools every month to connect with over 9,500 dealer franchises across the U.S. Shoppers can browse our inventory listings for available cars and trucks, and with Edmunds.com's Price Promise(sm), they can get an instant, upfront price on those same vehicles. Recently named by Maritz Research as one of the most trusted online consumer review sites - and the only automotive site listed in the top ten - Edmunds.com is also home to comprehensive car reviews, shopping tips, photos, videos and feature stories. Even when you're at the dealership, we're always by your side. Just call our free Live Advice Line at 1-855-782-4711 or use our acclaimed Edmunds.com iPhone and iPad apps or Edmunds.com Android App. We're based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.